Smart radio and television middle platform solutions

Promote the construction of radio and television informatization to shift from the traditional model of “project + application” to the new model of “platform + ecology”. The middle platform breaks the traditional “chimney” application construction and data barriers, and builds a “large middle platform and small frontend” through the platform, providing the ability of “business reusability and data sharing”.

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Market Trend Analysis
Solution Advantages
Business scenarios
方案架构

Market Trend Analysis

“Platform + ecology” is bound to be a new trend in the radio and television industry

Based on the new model of “platform + ecology”, the smart radio and television middle platform takes cloud resources and technology middle platform as the foundation, and gathers data such as radio and television employees, equipment, and media assets through the data middle platform, combines the business middle platform and the smart middle platform, and focuses on “data-driven internal management and business innovation” to achieve internal collaborative management, media asset re-appreciation, new media optimization and ecosystem innovation.

Solution Advantages

Integration + operability

Build a “unified radio and television industry cloud and radio and television big data center”, and combine the attributes of the public opinion position of the radio and television industry to broaden business ideas and provide integrated and operational solutions for the industry.
Strong technical support

Inspur Cloud provides comprehensive technical support for the smart radio and television platform with powerful cloud infrastructure, big data center, advanced 5G, 4/8K, blockchain and other high-tech cutting-edge technologies.
Realize the sharing of public resources

Realize cross-business reuse of capabilities and global data sharing, forming an architecture system of “strong backend, large middle platform, and active frontend”, supporting rapid and flexible construction of frontend applications, and supporting rapid and innovative business development.

Business scenarios

Data management and display
Content production
Smart audit
Smart tags

Data management and display

Based on the data middle platform, it solves the unified scheduling management of clues, topic selection, interview tasks, resource scheduling and other aspects in the news business in the all-media environment, and provides a unified display of process execution status, resource status, public opinion feedback, etc.
Content production

On the one hand, the construction of a cloud platform for integrated media production can improve the efficiency of PGC content production; On the other hand, it can realize UGC content innovation and customer self-service capabilities; At the same time, the problem of copyright disputes can be resolved.
Smart audit

Based on the contract + commercial cryptography technology of blockchain, for government regulation, media enterprise content services, digital copyright, and content traceability applications, a scenario-based instance of media asset review of blockchain + media assets + digital copyright is built.
Smart tags

Based on the smart middle platform, it opens up multi-source media asset data, identifies unique users, helps build a user tag and portrait system, empowers media business, and realizes refined operation and precision marketing for users.

方案架构

“强后台，大中台，活前台”

通过中台提供广电公共资源共享能力，实现能力跨业务复用、数据全局共享，形成“强后台，大中台，活前台”架构体系，支持快速、灵活搭建前台应用，支撑业务快速和创新发展。数据上，基于云数一体技术，对数据进行存储、计算和治理，形成可共享的数据资产、提供智能数据分析，实现可运营、可变现；组织架构上，通过平台推动组织架构的变革，采用协同共享的组织网络，实现资源最优配置；内容制作审核上，打通采、编、发的历史性壁垒，构建新型“区块链+媒资+数字版权”的媒资审核场景。

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